Novel response Essay Example | Topics and Well Written Essays - 500 words

Novel response - Essay Example A key theme of the book is the relationship between Shimamura and Komako, and the linked desire he has for the shy Yoko, both of whom seem to symbolize the ancient, traditional aspects of Japan which he longs for. Kawabata makes this clear by linking his descriptions of these women with aspects of the landscape, as for example when he likens the white powder that Komako uses as make-up to â€Å"the snow-country cold† (Kawabata, 1996, p. 39). This image suggests to me that the title of the book should be read in two ways, first as an exploration of the stunning natural beauty of Japan, and then secondly also as an exploration of the equally stunning and mystical beauty of Japanese women. One of the most memorable features of this book is the way that the story unfolds through a series of hints and guesses, rather than by clear description of specific actions. Shimamura seems very sensitive, perhaps more sensitive than is usual for a man in a Western culture, and his appreciation of the moon, the snow and the everyday scenes around him reveals a philosophical approach to life. The reader is given the impression that every single item in the world resonates with deeper meanings. He has an affinity with nature, and this changed my view of Japan as a hyper-modern country full of high tech industries and crowded cities. On the other hand, I was disappointed in the book’s resolution of the love affair between Shimamura and the two main female characters. At the end I was not sure what he was feeling, because Yoko appeared to be dead, and there was no clear plan regarding his position with Kamako. Shimamura appeared more interested in the way that the fire seemed to reach out into the Milky Way, (Kawabata, 1996, p. 171), than the dramatic effects of the fire on real people, this made him appear cold and detached from human society. In the end I did not like this character very much,

Strategic Marketing Managment Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Marketing Managment - Essay Example Reebok began as an athletic shoe brand for the women’s aerobics segment because it had substantive consumer insights about the women segment. However, Reebok then changed its positioning strategy and it is now positioned as a lifestyle shoe demanded by several youth markets. The most important reason behind this change in positioning strategy was the marketing research that enabled Reebok to identify and analyse the scope of targeting new groups. Reebok managers had understood that a strong gap exists in the market of teenagers and young adults (youths), where there has been a never-ending demand of lifestyle footwear, apparel and accessories. For instance, Reebok marketers were also aware of the fact that their customers have inclination towards fitness and training, which could be met if they are offered premium quality fitness shoe brands and other supporting products. In this way, Reebok initiated a business expansion plan and launched its new positioning campaign to creat e awareness about company’s expanded product portfolio among Reebok‘s women, men and classics segments. In this way, Reebok enhanced its growth in the United States, North American and Europe markets. Distribution channel members (especially retailers) also played their vital role in positioning of Reebok’s products in the minds of end-users. ... In other words, a market could be divided into segments comprising customers with differences in ages, lifestyle, attitudes, behaviours, norms, standards, desires, income, education, marital status, religion, language, customs and traditions etc. Segmentation is an inevitable part of marketing strategy because it directly impacts marketing mix planning. Reebok has divided its market into 3 core segments that include Reebok men’s, women’s and classics. The sub-segments include Young adults (age 14 – 24 years), adults (age 25 – 40 years), middle-aged (age 40 – 55 years) and seniors (age 56 years and above). In addition, the customers are also divided into middle – middle, upper – middle and elite social classes to increase market reach and sales revenue. Indeed, the shoe-maker which has now become a part of Adidas group targets initially targeted women by coming up with a comprehensive idea of ‘women’s fitness with funâ€⠄¢ to enhance its credibility among women customers. The group reinforced its ideas regarding women’s fitness during 2009 and 2010 when it launched EasyTone, RunTone and TrainTone collections followed by launch of new women’s programmes and partnerships. The second core segment is known as Reebok’s men and the marketers target male customers. The company has established cordial ties with â€Å" world’s top athletes, professional leagues and teamsâ€Å" because these are opinion leaders and they facilitates in brand positioning and building consumer mindsets. This segment has immense potential because of natural inclination of a large majority of males in outdoor sports, athletic ventures, sporting and fitness activities. ReeZig and